Purpose: Brand refresh and apparel design.
Concept: The logo refresh was a subtle shift to simplify and update the previous illustration. The ask was to include a heart, and portray the movement of dance. The apparel design was meant to fit within the branding, using phrases the instructor often repeats during classes.
Programs: Photoshop, Illustrator, InDesign
Typefaces: Inkburrow, Century Gothic, Dancing Script
Skills: Logo Design, Typography, Apparel Design, Poster and Event Design